How to Write Strategic Marketing Plan

How to Write Strategic Marketing Plan

Competitoranalysis– Identify your main competitors and categorize them in terms of

  • Productattributes
  • Productprice
  • Ways ofpromotion
  • Offeredservices
  • Competitors’strength and weakness
  • Futurecompetition threats
  • Competitors’financial standing

Financialanalysis– This section provide all the data of the current market such ascurrent sales analysis of the total market by distributors, market segments,product categories, marketing expenses and revenues.

Finally summarize the currentmarket situation by-strengths, weaknesses, opportunities and

Threats of your company.

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