When it comes to copywriting there are lots of books to dig from and with every copywriter suggestions for books will vary. Still there are some good books on copywriting and marketing which are useful to both beginners and seasoned copywriter and are recommended. I’ve tried to compile the list of good books with random order and at the end also listed some more books if you want to dig through good books on copy-writing.
So here we go with the list:
Maximum Money in Minimum Time by Gary Halbert
This book is a compilation of gary’s past newsletters. Though his newsletters are available to read for free on the internet. You’ll still find this book worthy as you’ll find something in it to relate. Gary explains how he started from scratch and made it to the place where he manage to create a lot of wealth.
Scientific Advertising by Claude Hopkins
When it comes to naming advertising legends claude is one in the top list. In my opinion it is a must read for every copywriter and salesperson. There is a free pdf of this book available on the Internet so if you get a copy then don’t forget to read it.
On Writing by Stephen King
You’ll be surprised if you think horror novelist like Stephen gives you a good advice on writing that even copywriter can find useful. Even though it is geared towards beginners, writers of all types will find it worthy as Stephen explains writing in simple manner with personal examples.
Triggers Joe by Joe Sugarman
Joe is the inspiration for many copy-writers. In this book “triggers” joe shows techniques that can make writing persuasive.
Tested Advertising Methods -by John Caples
John caples books are always a suggested read for marketer, copy-writers. You’ll find how to create best headlines that catches eyes, intriguing paragraphs and excellent ad copies. This book is one of my favorite in this list.