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Showing Ambition in Your MBA Essays – Part 2

Showing Ambition in Your MBA Essays – Part 2

So you’re wondering what kind of MBA career vision is worthy for you to gain admission at a top business school.

Where’s the easiest place to look?

For starters, try school websites. However, while you’re surfing through business school websites, try looking at student profiles. You’d be surprised at the responses and stories from most of these students. These are the types of candidates top business schools want to accept. Well, of course, these students have already been accepted so their career visions have gone through the application process. Their ambitions and goals are the perfect guidelines for you.

For example, Harvard Business School loves to show off its current students. If you click ‘Perspectives’ when you visit the website, you have a ton of profiles to read. Click on at least 10 profiles and jot some notes down, watch out for some key words, and try to get a good grasp of the overall student vision. I want you to take its grand-ness and apply to yours in some way. By no means am I saying to copy, rather, get a sense for what business schools are looking for and then apply this level of magnitude to your own stories.

Rule of thumb: The more competitive the business school is, the greater your career vision has to be. At Stanford Graduate School of Business, Associate Manager for Ernst & Young may be a great position, but it won’t turn heads. This doesn’t mean they wouldn’t appreciate it; second tier and third tier schools may love this career vision. But you may have to provide some more excitement and juice to your career vision if you want to get into Harvard Business School.

As long as you make that career vision sound believable and realistic, you should be fine. As always, try to create a career vision that ties in with your past, your work experience, your hobbies. Good luck!

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Writing Tips For the Back-to-School Essay

Writing Tips For the Back-to-School Essay

Summer days are melting away as school bells prepare to chime. Three months of festivities have quickly vanished, but more fun and learning are about to unfold. A favorite back-to-school topic for writing is "What I Did This Summer". I admit, with chagrin, that I often assigned this odious task to my eighth graders. I wanted to learn more about them and vacation tales helped develop a picture of student interests, experiences, and of course, writing skills.

The problem is that the subject is enormous. Just think: three months, 90 days, 24 hours per day… That adds up to a whole lot of adventures. My students generally reacted to this assignment in one of two ways. The less than eager writers said, "I didn’t do anything", as if that excuse would release them from responsibility; the second group, having done hundreds of things over the summer proceeded to list every single one. "My Trip to Disneyland" became: we got up, ate breakfast, packed our suitcases, climbed in the car, bought gas, drove to Reno. I am sure you have the idea. There were no details, nothing to reveal the excitement and/or family trip agony of this event. Instead I read an inventory of every single dull moment of the excursion right up to Splash Mountain followed by the return home. Splash Mountain – I love this Disney ride. I enjoy reliving the breath-sucking thrill of shooting off the waterfalls and crashing into the shimmering pond below.

Your child may have used brainstorms in the past where ideas were dashed and dotted everywhere around the page and when time came to actually write the essay, frustration rampaged as she searched for organization in the jumbled mess. Now she can simply follow her notes to compose a well-formatted, easy to read story. For more information on the UNiversal Organizer check out Let me know how the UNO and Zoom Lens tools work for you.

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International Business Case Study – How Would You Handle This Customer Counter Offer?

International Business Case Study – How Would You Handle This Customer Counter Offer?

International Business Case: An Extreme Counter Offer

Dr. Ling, SingCast Cable’s V.P. of Products, was in full control of the meeting. He sensed it was time to push for more concessions from CyberWave’s negotiating team. CyberWave, the four year incumbent e-mail platform provider, had been very uncooperative in renegotiating the current contract. But with eWeb’s (a Singapore start-up company) competitive offer on the table, Dr. Ling had a real opportunity to significantly cut his growing e-mail operational costs.

Dr. Ling looked directly at Mr. Hua, CyberWave’s Sales Director, and stated in a quiet, gentle tone "Mr. Hua, we cannot afford any longer to supplement CyberWave’s licensing fees for subscribers who sign up for free accounts. As you will see in the counter-proposal in front of you, we expect your company to charge nothing for these subscribers going forward, but of course we will pay for those subscribers who opt for a ‘for fee’ package."

Trying to mask his displeasure, Mr. Hua interjected "Dr. Ling, this is most difficult to comprehend."

Barely pausing, Dr. Ling did not respond and continued, "We are also leaning towards outsourcing the entire e-mail hosting operations to the selected vendor. We expect ‘all’ operational and technical costs to be included: hardware and software, telecommunications bandwidth, and any direct or indirect costs associated with the migration of the subscribers to the selected vendor’s facility. Furthermore, we we will go through a formal RFP process if we cannot reach a mutual agreement that meets our satisfaction."

Dr. Ling glanced at the only American in the room. He was surprised that Mr. Hua’s manager had not reacted. He knew he was asking for a lot, but it was his job to ask for as much as possible. Dr. Ling knew that incumbent vendors detested formal RFP’s. He really did not have the time to orchestrate the RFP process, but he would do so if he thought he could put more pressure on CyberWave to lower their prices. For all he knew, CyberWave might just be desperate enough to agree.

Dr. Ling was uncomfortable with all of the praise and attention he was receiving. He was the visionary leader who convinced SingCast’s CEO and board to bet big on wiring the fiber-optic cable directly to consumers’ homes. But with the corporate success, two significant challenges were emerging. First, SingCast’s server farm was not keeping pace with subscriber growth as SingCast underestimated just how popular their solution would be with the Singapore consumers. Second, the initial contract pricing model with CyberWave was netting CyberWave millions of dollars of licensing fees for "new" subscribers who could sign up for the SingCast service for free.

Dr. Ling knew early in the project that the licensing fees paid to CyberWave could become a financial issue, but he lost the argument with the marketing department. They were adamant that the only way to get MediaOne subscribers to change vendors was to offer "free" accounts. Hence, hundreds of thousands of subscribers had converted their basic personal email account, but less than the predicted amount opted for the "for fee" packages. To the financial markets and shareholders, the appearance of all these new subscribers was a positive, but in reality SingCast profit margins on these subscribers was very small and the cost of acquisition very high.

Case Questions:

1. Construct two possible reactions to Dr. Ling’s opening offer and support each with pro’s and con’s of each reaction.

i. List new possible pricing models.

ii. List ideas to control costs.

iii.Suggest new ideas for Dr. Ling to propose to the marketing department regarding SingCast product packages.

2. List two possible approaches in dealing with eWeb Wizard and support each with pro’s and con’s.

3. List any relevant issues that may pertain to this customer being in Singapore.

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Case Study – Corporate Blogging

Case Study – Corporate Blogging

Not long ago a company found themselves in a little bit of a pickle with their corporate blog. Apparently, one of their employees read an article on another blog, which did not show their company in a positive light. The Corporate Employee thought that he would protect the company’s image so he trashed the author of the article he found on the Internet.

He called the author of that article many things such as an idiot, ignorant, and stupid. Turns out the author of the article did not own that other blog, rather the other blog owner built a quickly blog, then stole content from the author of the article and posted it there. Not only that, the date of the post showed up rather than the actual date of the article, which was originally written 3 years the prior.

The case will be interesting, but it shows how easy corporations can get into trouble with rogue employees and on their corporate blogs. Please be thinking here.

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Affiliate Marketing Case Study: A Good One Will Change Your Life

Affiliate Marketing Case Study: A Good One Will Change Your Life

A good, detailed affiliate marketing case study is capable of revolutionizing your affiliate business. Yet the big problem is how to find one.

All the leading lights who would make an excellent affiliate marketing case study are keeping their lips tightly sealed. But all is not lost, there is a way of obtaining a valuable affiliate marketing case study from the top six figure-check-earning-affiliate in whose foot steps you would like to follow. However it is not from what they say in articles or what they tell the world.

The way to do it is by creating and piecing together your own case study on the single affiliate that you admire most. Here’s a useful technique I have used quite successfully to several times to create a useful affiliate marketing case study of my own.

Once you have identified the affiliate whose marketing case study you would like to put together, carefully look for every opportunity to observe what they do. Check out their sites, their blogs and so on, and also subscribe to every ezine they produce. Study the keyword phrases they use and sites that link to them. Within no time you will find that you have a bulky, detailed affiliate marketing case study that will prove to be invaluable to your affiliate marketing efforts.

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College Application Essay

College Application Essay

It is submitted along with the other essential documents. It is the first step of determining an applicant’s admission in the institution where he has applied. During the interview the applicant is asked many questions based on the information he has provided in this piece of writing. So it should be an honest account of the applicant’s life.

The main aim of this piece of writing is to gather as much information about the applicant as possible. So the applicant should present clear information in simple and logical manner. The applicants dread attempting these kinds of writings. But they cannot escape it if they want admission in an institution of their choice.

The best way to get out of this phobia is to consider it as an opportunity to let others know about your achievements. You should be very honest about all the facts you are writing about yourself. Don’t think that you can get away with anything that you write. There will many cross questionings at the time of interview and that too not by one person but by a panel of experienced interviewers.

After you have written the essay and revised it, leave it aside for a few days or at least a couple of hours. Then read it once again. This method would enable you to correct your mistakes more accurately. Pretend to be a reader and not a writer of what you have written. Read the piece aloud. Edit all the redundant or irrelevant information. Correct the grammatical errors if any. Rephrase the sentences, which are not sounding good after you have read them aloud.

College application essay has a great role to play in deciding your future, so write it with dedication and passion.

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